PrintWeek talks to Andy Wilson about advice for exhibition marketers

by Shelley Nye
on 13th March 2014

PrintWeek’s article on Event excellence included advice from PressOn’s MD Andy Wilson.

The quotes below are taken from the Print Weeks article:

“The ‘extra’ Wilson is referring to is not just the usual customer service excellence but something printers across the exhibition market are increasingly discovering: customers now don’t just want you to print the stand material, they also want you to tell them how best to put it up, what they should include and even, on some occasions, design the whole thing. Exhibition printers are becoming events consultants.

As Wilson says, this is true across the spectrum of exhibition print customers. 

“Your first profile is the customer that does five to six shows a year, so they know what they want and how to put it up and what works best,” Wilson explains. “The second is the annual exhibitor – they do the same show every year – and they will have a good idea of what they want and how to achieve it. The last profile is the customer that rings you up with two weeks’ notice and they have absolutely no idea what they are doing. 

“The first profile is happy to have input and it is good service to make suggestions; the second may need a little more advice to ensure they are getting the most out of the exhibition; the final profile needs babysitting through the whole process.”

The full article from PrintWeek is a fascinating read.

Request a callback

Looking for more advice or a quote?

Enter your phone number and we'll give you a call back.

Prefer to email? Send your enquiry to

Written by
Shelley Nye Marketing Manager
PR and Marketing Manager for PressOn.