PressOn, the large format digital printing company based in Chatham, Kent, recently worked with the UK’s largest taxi advertising media company, Verifone Media, for yet another eye-catching campaign for Paco Rabanne’s fragrance, 1 Million.
Having worked with Verifone Media for several years on a range of high quality, and often memorable, vehicle graphics; the Paco Rabanne campaign consisted of 41 liveries; 20 of which were regional and sent to Manchester and Liverpool while 21 remained in London.
The taxis were printed to a polymeric, conformable vinyl complete with gloss laminate on top, enabling the vinyl to be heated and shaped to the contours of the taxi and not shrink back flat afterwards.
PressOn’s MD, Andy Wilson said, “Verifone require a quick turnaround for print and delivery of their client’s graphics to ensure taxis are off the road for as little as possible. Our state of the art machinery produces high quality vinyls and due to the frequency of campaigns we have introduced some major technical advancements in terms of production and delivery logistics to help them meet even tighter deadlines.”
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PressOn are a leading award-winning large format digital printer based in Chatham, Kent, established in 2000 by Andy Wilson and Nigel Webster. They now employ over 20 staff and have a turnover of c. £3m. Specialising in the production of high quality digital print for both indoor and outdoor advertising purposes, PressOn are also holders of VM & Display Awards and have won two FESPA’s at the International Print Show for their work, including the renowned Dazzle Ship.
Verifone Media are the UK’s largest taxi advertising media company, supplying 5,500 fully liveried taxis across the UK.