Verifone Media UK are the UK’s largest taxi advertising media company, supplying 5,500 fully liveried taxis across the UK. We have been working with them for the past 3 years supplying taxi liveries and wraps.
High volume print installed quickly
Verifone Media UK requires delivery of high quality vehicle vinyls and they demand fast turnaround time as campaigns change frequently. Taxis must be off the road for as little time as possible to minimise the impact of lost revenue on taxi drivers.
PressOn have helped and advised Verifone and introduced some major technical advancements in terms of production and delivery logistics that has helped them to improve their company’s offering in the market place.
Frequently changing campaigns
Taxi advertising campaigns change very frequently so the time from brief to artwork and installation of the vehicle livery is short too. Working with Verifone we have helped them to create a “Just In Time” delivery solution, enabling them to meet ever tighter deadlines and turnaround times demanded by their media partners.
Colour consistency and durability
Maintaining the consistency of colour for the taxi liveries is essential to ensuring branded media meet the client’s requirements. The vinyl liveries also need to be durable to cope with extremes of temperature and changing weather conditions. Verifone have now changed the materials used and hence the range of products they offer, since working with PressOn. They have moved to vinyl wraps printed with latex inks that dry quickly (creating shorter turnaround times) and a protective over laminate that gives the liveries a longer life span.
