Paco Rabanne #LetItGold Integrated Media Campaign

by Shannell Davies
on 21st December 2017
Limited Space Verifone PressOn Graphic Wrap

PressOn recently worked with two of their largest media clients for a fully integrated campaign that span across several media formats including the largest media opportunity seen to date within a retail environment.

Paco Rabanne’s #LetItGold campaign, designed to promote their 1 Million and Lady Million fragrances have been seen across several mall locations and on taxis nationwide including two double sided hanging banners and Westfield Stratford and a large-format landscape digital screen in Manchester Arndale.

Limited Space PressOn Ceiling Graphic

(From production through to install to final ceiling graphic)

For Limited Space, PressOn printed an impressive vinyl celling installation that measured a whopping 12.2m x 22.9m and is visible from all three shopper levels. Printed to Blockout fire rated vinyl with a matt laminate, it’s the first time an advertiser has every placed a campaign onto the ceiling space in a shopping centre. This retail first is located directly above the atrium and in direct proximity to a premium point of purchase.

PressOn Verifone Taxi Wrap Graphic

PressOn also worked with Verifone, the UK’s largest taxi advertising media company to produce a collection of taxi wraps to enhance the campaign. We took on the challenge to produce graphics for a livery of 40; 20 of which were regional and sent to Manchester, Birmingham and Liverpool and the remaining 20 stayed in London.

The taxis were printed to a polymeric, conformable vinyl complete with gloss laminate on top. The conformable style allows the vinyl to be heated and shaped to the contours of the taxi and not shrink back flat afterwards.

Our state of the art machinery and well as GMG colour management technology ensures that colour remains consistent across all types of media which is important for a brand like Paco Rabanne. Alongside this, the benefits of our cutting edge digital processes means that we always go the extra mile to produce innovative, high quality and creative designs that our clients can be proud of.

Production PressOn Ceiling Graphic Install PressOn Ceiling Graphic Limited Space PressOn Ceiling Graphic Bullring
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Written by
Shannell Davies Senior Project Manager