At PressOn, we are always ready to espouse the incredible potential of print to elevate brands and set them apart from their competitors. There is huge scope for creativity when it comes to print, and window lettering and signs are a great opportunity for retail and hospitality brands to stand out from the crowd.
In the 2020s, we live in a world that is saturated with information – a development which has been both a boon and a bane to businesses. It’s undeniable that the opportunities to get your brand noticed have expanded with the proliferation of channels such as Internet advertising and social media, but with every business competing for attention both on and offline, the window in which you can capture people’s attention has shrunk.
Brands today have to work harder than ever to build positive relationships with their customers, and with rising costs and a squeeze on expendable income continuing to bite, people are getting ever choosier in where they spend their money. Retail and hospitality businesses in particular need to meet rising expectations while keeping their products affordable, and make savvy choices in their marketing to ensure they get the most bang for their buck.
Businesses can still find success in difficult circumstances by securing repeat customers, generating positive word-of-mouth and garnering good reviews, and this is achieved first by getting people through the door, and then entrancing them once they are there. This is where the creative use of print comes in.
The Benefits of Window Lettering and Signs
Window lettering and vinyl design may be just one element in a wider marketing strategy, but with some imagination, it can be a hugely effective one. In a context where the business lifecycle is getting shorter and long-term branding strategies are becoming ever-more vital to create customer loyalty, print graphics within business premises can help to create an immersive look and feel that is instantly engaging for visitors.
The combination of modern printing technology and inspired thinking can result in some truly surprising and attention-grabbing leaps of creativity in print graphics. This is not only effective in making an impression on potential customers but can even be newsworthy enough to give rise to some exciting PR buzz. Embark on a window graphics campaign that’s impactful enough, and you may find your brand reaching many more eyes and ears than those walking past your store.
The benefits of using window graphics include:
- Making a good first impression: Exterior windows are the first thing a person visiting your premises will see, and good window vinyl design could make the difference between them stepping in-store or moving on.
- Saving space: Exterior and interior glazing form a large part of many business premises, and opening up this space for branding is a great way to ensure wall space doesn’t become cluttered.
- Convenience and versatility: Simple to apply and easy to remove, window graphics can form part of temporary campaigns or long-term branding efforts.
- Interior branding: Window lettering and graphics don’t need to end at exterior windows, and whether it’s fridge doors or glass partitions print graphics can add another layer to the experience your business offers.
- Communicating key information: Window lettering in particular is an attractive and expedient means to communicate key information to your customers, from opening times to menu offerings.
- Effective use of marketing budget: Investing in print marketing is often a highly cost-effective strategy and one that leads to great returns. Measuring factors such as brand awareness, footfall and average spend per head before and after the installation of print graphics can help you understand the success of your print strategy.
How You Can Utilise Window Letting and Vinyl Designs
Once you start trying to define your strategy for print graphics, it’s important to understand what’s on offer with window lettering and vinyl to see the full potential of this medium. Here are some of the ways you can use window graphics to boost your brand:
Pre-Launch Window Vinyl Designs: If you are opening new premises or refreshing your current location, window graphics offer the perfect opportunity to engage your audience before you’ve even cut the ribbon – while also obscuring the work being carried out inside. Whether they are sharing information or building mystery through a teaser campaign, window graphics can drum up interest in what you have to offer before you open your doors.
Contravision: One nifty piece of print technology is Contravision – the perfect option if you want to gain all the benefits of window vinyl design without blocking visibility for those inside the building. With this material, the graphics are visible from the outside in but invisible from the inside out, giving your customers an unimpeded view of their surroundings. This is particularly useful for hotels or restaurants whose location is a key selling point, whether that’s in the stunning countryside or a city high-rise.
Imaginative use of blank space: Window graphics give you the chance to take glazed space and make a real impression. Beautiful fonts and illustrative flourishes can add engaging visual interest to what could otherwise be uninspiring information, while interesting ideas for window decoration can get your brand talked about far and wide. There is a vast range of artistic and photographic styles that can be reproduced in print, giving you the chance to do everything from play with perspective to create illusions, to engaging a talented artist to design a press-worthy installation.
Seasonal campaigns and window dressing: Visual merchandising and seasonal window dressing are important strategies for many kinds of businesses, and window graphics can be a fantastic addition to these efforts. Whether it’s amazing window displays that are slowly revealed piece by piece, window lettering spelling out springtime poems or festive visuals that evoke the Christmassy feelings of childhood, the creative potential is vast.
If we’ve convinced you that window design and window lettering is the way to go, check out our window services page for more information, or contact us to get started today.
