Press Release

PressOn wrap HMS President to create “dazzle ship”

by Tom Byrom
on 7th August 2014

PressOn, one of the UK’s leading large format digital printers based in Rochester in Kent, has wrapped an entire ship, HMS President, in a specially commissioned “dazzle” design printed onto vinyl.

To help mark the centenary of the First World War, 1418 NOW asked PressOn to wrap an entire ex Royal Navy warship, HMS President, in dazzle print camouflage vinyl. The HMS President’s design was created by European artist Tobias Rehberger, one of the most respected European artists of our generation. A stunning video of this process made by David Kew is on YouTube. The ship is now berthed by Victoria Embankment on the Thames until February 2015.

HMS President is one of three surviving Royal Navy warships built during the war and served as a dazzle ship in the First World War. The inspiration for the design came from the famous glaring colours and jagged lines of camouflage created to confuse enemy U-boat captains. Before radar, the designs served to confuse the enemy and mask the outline, speed and direction of travel of the ship.

The Royal Navy employed artists to paint anti-submarine ships during the First World War and the geometrically patterned boats were a familiar sight when hundreds of shipping convoys left Britain’s ports. HMS President’s transformation has been undertaken to help people remember the role these ships played in the country’s wartime survival.

PressOn worked on the project in close collaboration with artist and design team on this extremely complex project, advising on materials and installation. The project involved printing on 2,000 sq. m of vinyl and was printed on PressOn’s HP LX 3000. The installation was extremely challenging in terms of logistics, involving 12 installers working at height. It took 10 days to complete. One of the greatest logistic to overcome was fitting vinyl to a ship in rising and falling tides with installers working on a small boat circling HMS President.

Co-Founding MD of PressOn, Andy Wilson said;

“PressOn were honoured to be asked to contribute to marking the centenary of the First World War and to work on HMS President. It was an unforgettable project to be involved in and one we are very proud of.”

More information:

About PressOn at

About 14 18 NOW at

YouTube video of process by David Kew

Request a callback

Looking for more advice or a quote?

Enter your phone number and we'll give you a call back.

Prefer to email? Send your enquiry to

Written by
Tom Byrom