Limited Space – Award Winning Campaign
Sector - Mall Media
PressOn Produce Award Winning Campaign for Limited Space Media Group
We recently worked with our Out of Home media client, Limited Space Media Group, to produce an award winning campaign for Citizen Watches in Bullring, Birmingham.
At an award ceremony hosted by Shopping Centre Magazine, Limited Space won the SCEPTRE Award for “Commercialisation Innovation of the Year” with their unique, “Connected Media” concept. The campaign used traditional static and digital Out Of Home media combined with experiential and Wi-Fi techniques to dominate the Bullring shopping centre for Citizen Watches.
We have worked with Limited Space for over 8 years producing memorable campaigns in shopping centres across the UK. For Limited Space’s award winning concept, we printed and installed an atrium banner, lift graphics and graphics for a large digital media screen incorporating product display stands.
The atrium banner, was printed on polyester fabric, measuring 16.1m x 7.2m and suspended in the opening in the shopping centre between floors. Featuring Citizen Watches’ brand ambassador, Katherine Jenkins, the banner was visible from above and below in the Bullring. The banner needed a team of 5 to lift and install it.
The lift graphics and digital screen surround incorporating a display box for the Citizen Watches were printed on removable vinyl on PressOn’s HP LX 3500 and installed overnight in the shopping centre.