Large Scale Retail Banners – Limited Space
Sector - Outdoor Media
We created large-scale retail banners shown in this image for our client Limited Space. The retail banner seen below is termed a “Panoramic”. These are very large scale retail graphics printed onto vinyl and used for advertising within shopping malls.
This printed retail graphic shown attaches to the front of a lift shaft. It helps mask the machinery operating the lift and dominates the shopping mall when covered in advertising materials. PressOn printed and installed the Panoramic at the Metro Shopping Centre over the period of one night once the mall was closed. This banner was part of the campaign for Limited Space’s client LMVH, Dior “Sauvage” fragrance.
The Dior Sauvage campaign included seven other retail banners. PressOn printed and installed these, produced at a smaller scale in four UK shopping malls. Again all were installed overnight when the malls were closed to customers.
Producing retail graphics at such large-scale formats requires large scale printing machinery. The Panoramic measured 3.4m x9.6m. It was produced on our HP LX3500 and was printed on a removable vinyl with a matt laminate finish. The other retail banners were 3m x5m and were also printed on the HP LX3500 and the EFI Vutek.
PressOn’s team of highly qualified and experienced installers installed all graphics overnight with minimal fuss and disruption. For more information on our retail banners please click this link