Harrods “Social Butterflies” – lift, floor and window graphics
Sector - Retail
PressOn produced lift, floor and window graphics for a store wide campaign for Harrods, London, UK – called Social Butterflies.
The campaigns featured prints mounted to Foamex for 20 internal balconies surrounding the Egyptian Escalators at Harrods. Each of of these graphicss used the stunning imagery for the Social Butterflies campaign.
For the window and door graphics, PressOn printed triple layers of ink onto Optically Clear vinyl from Lintec. By reverse printing, adding a layer of white ink and then printing again, the print can be seen from both sides of the glass it is installed upon.