American Apparel

Sector - Retail

Brief

The international fashion retailer American Apparel approached us in 2006 when they opened their first store in Carnaby Street. They required bespoke retail graphics in short quantities for their UK brand and PVC banners for use inside stores. We also branded  the external fascia and windows of the stores using acrylic signage and self-adhesive vinyl window graphics. Since then, American Apparel have invested in another 8 stores across the UK and we have installed large Foamex and digital wallpaper graphics in key locations in store.

We recently provided retail solutions for American Apparel’s Kings Cross London store comprising of two LED lightboxes with graphics printed on the EFi VUTEk QS2 Pro using Berger Samba textiles.

We recommended using an aluminium framing system that included an LED lightsheet, that enabled American Apparel to change graphics with ease whenever the need arises or the season dictates. Previously American Apparel’s graphics were glued into an LED frame and an installation team was needed every time the graphics were changed.
Graphics can now be easily removed and replaced as required by American Apparel staff without the need for installation teams to visit, which they estimate will give them a saving of around £500 per installation every time they need to change the graphic.

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